“Ujasiri wa Fedha” is 30 minutes, pre-recorded, financial literacy and education, radio talk show, aired once a week.
“Ujasiri wa Fedha” is 30 minutes, pre-recorded, financial literacy and education, radio talk show, aired once a week. The objective of the programme is to increase awareness and knowledge of financial products and services in the market, improve money management skills and motivate positive financial attitude.
The programme has three key developmental phases described below:
The Inform phase plays a crucial role in setting the stage for forthcoming transformations. It serves as a preparatory stage, empowering listeners for the evolution of their financial behaviors. At its core, the Inform phase revolves around generating awareness about the impending changes and the reasons behind them. By fostering a broader understanding of the necessity to grasp formal financial, investment, and business development services, products, and opportunities, this phase paves the way for informed decisions.
Educate phase marks a passage into an understanding of what the change means for them, “know-why”. It enables the listeners to begin making decisions about whether to accept or reject the change. In this phase listeners understand how the change impacts their routines (it presents information about the change that promotes a positive perception), this is done by the actual learning through the programme and the radio presenter-led segments to change knowledge and develop a new set of skills/capacity.
Embrace the Commit phase as the change seamlessly integrates into your daily life. By applying the knowledge and skills acquired during the Inform and Educate phases, you become an active participant in your financial journey. Interact with us through SMS, sending in your queries, and engaging in continuous learning. At "Ujasiri wa Fedha," we celebrate your commitment to financial growth and provide ongoing support for your evolving financial mindset.