Financial Education

Empowering Enterprises with Tailored Solutions
NUEBRAND serves a broad range of sectors with focused financial capability interventions.
Below are the services we generally offer!

Financial education strategy

We design and implement strategies for local, institutional or the national level aimed at consumers, employees or the general public. We identify the main challenges and outline relevant transformational solutions.

Financial education programmes

Our solutions are premised on behavioural economics, social marketing techniques, harnessing peer pressure and the community effect. We develop the programme’s objectives, content and training methodologies that promote healthier financial behaviours.

Monitoring and evaluation

We observe and measure the relevance, coherence, quality, costs and impacts of programmes. We offer design, monitoring and assessment solutions.

Communication strategy

To inform, educate and call for action. We develop and implement plans that target a specific audience group (segment) or the general public on the importance of financial education as well as provide feedback on milestones.

Integrating financial education in marketing

We assess your marketing material, channels and plans to see what gaps may exist around each stage and what areas could be expanded upon. We outline the best topics to cover, that resonates with target consumers pain points, needs and goals at varying stages in the sales and marketing efforts.

Personal financial wellbeing programme

Financially secure employees are productive, loyalty and focused. We assist individuals and organisations to design and implement cost-effective employee financial wellness programmes.

Needs assessment surveys

Using best practices, we design and conduct financial capability needs assessment of the target population segments, and use the findings to inform optimal financial education content, messaging and delivery methodologies.

Financial behaviours do not stem from “rational” decision-making processes but are affected by systemic biases due to limitations in information, available time and concentration, pre-existing beliefs and cultural conditioning